Despite the vocal backlash to Immortal’s monetization systems, it’s probably safe to say no one expected the game to fail out of the gate.

To put Immortal’s early financial success in context, Hearthstone, the only other mobile game Blizzard has out at the moment, earned about $5 million in May. To date, US players contributed about 43 percent of all the game’s earnings. The bulk of Blizzard’s revenue from Diablo Immortal has also come from America.

In an estimate it shared with GameDev Reports, the analytics firm said the free-to-play game was downloaded almost 8.5 million times over the same timeframe, with 26 percent of downloads originating in the US. Even if the rhetoric is a bit extreme, Adham believes it comes from passion: 'they love what they love and want what they want.' While the announcement of multiple games being in development was intended to stay the rising flames and give fans a taste of what they want, many are likely still wondering about Diablo IV, which may cast a shadow over Immortal until something more solid is announced.ĭiablo Immortal is planned to release exclusively on Android and iOS devices.Two weeks after release, Blizzard’s Diablo Immortal has earned approximately $24 million for the troubled studio, according to Appmagic. 'It's all about game quality,' Adham stated.ĭespite this unexpected backlash, Adham hopes that Blizzard can correct the course with its fans.

Since Blizzcon, Blizzard revealed that multiple Diablo games are in development, with one presumably being Diablo IV, but Blizzard doesn't want to officially announce anything until its ready. In a recent interview, Blizzard co-founder Allen Adham admitted it was expecting some backlash but not to this severity, with Adham acknowledging that 'we know our audience here is passionately PC- and console-focused.' He also went on to say 'we knew our audience here desperately wants to see and hear about one thing in particular.'

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